WineRegions Club is a paid membership for Australian wine country. Listing is free. You set a discount for cardholders, and in return you appear in front of members who are already choosing where to spend a weekend, a long lunch or a cellar door visit.
Deal sites bring bargain hunters once and train them to wait for the next voucher. A paid membership works the other way: people have already paid to be here, and they use the card repeatedly because that is the only way it pays for itself.
Members buy an annual membership before they get a single discount. That self-selects for people who visit wine regions often enough to justify it, rather than people hunting for the cheapest thing this weekend.
A cardholder discount has no expiry and no voucher to redeem. It rewards coming back, which is worth considerably more to a cellar door than a single discounted visit.
They walk in, show a card, and buy from you directly. No intermediated booking, no withheld customer relationship, and on a plain member discount no commission at all.
WineRegions Club is aimed at adults of legal drinking age who travel domestically for food and wine: weekenders from the capital cities, touring couples, and overseas visitors on a short pass. Membership tiers exist precisely so the people who spend the most are the ones carrying the highest card.
We will share verified audience and spend figures with partners as the member base grows and the numbers are real. We would rather tell you nothing than tell you something we cannot stand behind.
Takes a couple of minutes. You will land straight in the partner portal with your deal drafted, and your listing goes live in the member directory once we approve it.